Types of Greeting Cards
There are two main categories of greeting cards -- Seasonal and Everyday.
Card sales are split approximately 50/50 between these two types.
The most popular Everyday cards are
Get Well (7%)
Sympathy cards (6%)
The most popular Seasonal cards are:
Mother's Day (4%)
Father's Day (3%) cards.
Greeting Card Association)
Greeting cards can be further categorized according to whether they are:
Traditional: this verse is usually rhymed.
Contemporary Prose: incorporates soft, realistic writing, that is
conversational in tone.
Studio or Humorous: joke and gag cards.
Alternate: those carrying alternate themes. Alternative cards use
both contemporary prose and humor to get their message across.
www.greetingcard.org/pdf/GCA_Writers_Guidelines.pdf for a further
explanation of these types of cards.
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