Greeting Card Markets

Greeting Card Publishers

Types of Greeting Cards

There are two main categories of greeting cards -- Seasonal and Everyday. Card sales are split approximately 50/50 between these two types.

“The most popular Everyday cards are Birthday (60%), Anniversary (8%), Get Well (7%), Friendship (6%), and Sympathy cards (6%).

The most popular Seasonal cards are Christmas (60%), Valentine's Day (25%), Mother's Day (4%), Easter (3%), and Father's Day (3%) cards.”  (The Greeting Card Association)
 

Greeting cards can be further categorized according to whether they are:

Traditional: this verse is usually rhymed.

Contemporary Prose: incorporates soft, realistic writing, that is conversational in tone.

Studio or Humorous: joke and gag cards.

Alternate: those carrying alternate themes. Alternative cards use both contemporary prose and humor to get their message across.

 

See www.greetingcard.org/pdf/GCA_Writers_Guidelines.pdf for a further explanation of these types of cards.

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